Course description

Suppose you are looking at managing your social media in-house or bringing your social media management back in-house. In that case, this course is perfect for you!

It is designed for the busy business manager as it contains bite-sized videos, and the content keeps things simple and to the point. The course includes valuable resources as informative as videos, practical activities and quizzes to reinforce the learning and add value to your learning experience. It is self-paced, so it can fit in with your busy work schedule.

This course will highlight Public Relations for the digital space, mainly your social media. What is Public Relations? Public Relations or (PR) is essentially about the relationship with your Public.

It is defined as; the practice of managing the spread of information between an organization or an individual and the Public.

It involves building and maintaining positive relationships with various stakeholders, such as customers, investors, employees, the media and so forth.

The primary goal of PR is to create a favourable image of your business in the eyes of the Public.

From here, you are then guided through the steps to batch creating monthly Facebook and Instagram social media content shaped around Public Relations Principles, from image capturing, content writing, scheduling, ethics, analytics and more, saving your business time and money, most importantly, by bringing your reputation management back in your control.

What will i learn?

• Understand the importance of structuring your social media presence around Public Relations Principles post-pandemic.
• Learn how to fit Public Relations Principles into your social media content creation.
• Learn the steps to break down the content creation process and batch-create your monthly content in advance.
• Understand why bringing back your social media management in-house is still trending in 2024.
• Learn essential tools of social media etiquette. Understand tools to leverage from your staff as your ambassadors with image collection. Learn the skills to teach your staff the basics of social media photography and content using a mini interview as a template. Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process

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